Ch.10 Quiz

Instructions
Please read the questions carefully.

This assessment is worth 100 points.

  1. Which one of the following is not a standard part of analyzing the strategy of a diversified company?   (5 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  2. As a rule, all the industries represented in a diversified company's business portfolio should be judged on such attractiveness factors as   (5 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  3. The chief purpose of quantitatively evaluating each industry's attractiveness relative to the others is to   (5 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  4. Assessments of how a diversified company's subsidiaries compare in competitive strength should be based on such factors as   (5 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  5. Relative market share is   (5 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  6. Using relative market share to assess a business's competitive strength is analytically superior to simple percentage measures of market share because relative market share   (5 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  7. A weighted competitive strength analysis of a diversified company's business units is conceptually stronger than an unweighted analysis because   (5 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  8. The most significant contributions to strategy-making in diversified companies provided by the 9-cell industry attractiveness/competitive strength matrix include   (5 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  9. The industry attractiveness/business strength matrix can be used to   (5 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  10. The industry attractiveness/business strength matrix is two-dimensional grid   (5 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  11. Determining the extent to which there are competitively valuable value chain match-ups among a diversified company's business subsidiaries is an integral part of   (5 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  12. A "cash cow" type of business   (5 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  13. Checking a diversified company's business line-up for competitive and managerial resource fits does not involve which one of the following?   (5 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  14. Important considerations in judging which of a diversified company's businesses have been the strongest and weakest performers in recent years include   (5 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  15. The most important considerations in judging which of a diversified company's businesses have the best future growth and profit prospects include   (5 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  16. Which one of the following is not a particularly relevant consideration in deciding what the priorities should be for allocating resources to the various businesses of a diversified company?   (5 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  17. When the aggregate performance of the businesses in a diversified company's portfolio is not expected to be good enough to achieve corporate performance targets, then top management can take such actions as   (5 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  18. Which of the following should be a last resort option for a diversified company that is experiencing a decline in performance?   (5 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  19. In which of the following cases does it make the most sense for a diversified company to consider divesting some business units?   (5 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  20. Decisions to divest a business unit should be based on   (5 points)

    a.  
    b.  
    c.  
    d.  
    e.  



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