Ch.4 Quiz

Instructions
Please read the questions carefully.

This assessment is worth 100 points.

  1. The components of company situation analysis include   (10 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  2. When a company has gained real proficiency in performing some internal activity, it is said to have   (10 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  3. The difference between a core competence and a distinctive competence is that   (10 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  4. For a particular company resource/capability to qualify as a basis for competitive advantage, it should   (10 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  5. A company's strategy should   (10 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  6. Which of the following is not an example of an external threat to a company's well-being?   (10 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  7. One of the most telling signs of whether a company's market position is strong or precarious is   (10 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  8. Benchmarking   (10 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  9. Determining whether a company's prices and costs are competitive   (10 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  10. A weighted competitive strength assessment is generally analytically superior to an unweighted strength assessment because   (10 points)

    a.  
    b.  
    c.  
    d.  
    e.  



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